On Being a PIO in the Age of the Internet
No matter how big or small the headline, most science news stories gain attention because of a press release. It’s the job of a science public information officer (PIO) to get the word out about new scientific research and the scientists that conduct it. With the rise of the Internet and the advent of social media, press releases have become accessible to anyone with an Internet connection. The repercussions of such unfettered public access to his work is one aspect of the job that PIO Matt Shipman thinks a lot about.