Archive for May, 2011

Steve Silberman finds the placebo effect is … pretty sweet

In medicine, the phrase “the placebo effect” is often prefaced by the word “just” — as though the word “placebo” were a synonym for a psychological trick or a fraud, nothing more than an annoying complication for companies running drug trials. But as longtime Wired contributor Steve Silberman discovered while writing about the increasing placebo […]

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