We now live in a world where news spreads at the speed of Twitter and connections are measured in fans, likes, +1s, and followers. Social media and the potential digital audience represent a vast new frontier for science communication. Some pioneers have paved the way, but many others are still wondering: How do I communicate science in an online format? How can this benefit my career as a science communicator? How do I avoid the pitfalls that leave so many discouraged?
Communicating science online is no longer an option; it’s a requirement. Science and science journalism are changing to meet the demands of an increasingly digital audience. In Science Blogging: The Essential Guide (Yale University Press, 2016), we draw on the shared experiences of our editors and chapter contributors to create a comprehensive guide to science communication within today’s social media ecosystem.
This book would not be possible without the generous support of the Alfred P. Sloan Foundation and the National Association of Science Writers. Thanks especially to NASW’s Idea Grant Committee for their thoughtful feedback on our proposal, for helping us to ensure this volume was as comprehensive as possible, and for helping us to ensure we could adequately compensate all our contributors. Their help allowed us to assemble the best possible roster of chapter writers, and we are grateful for their support.
Advance Praise for Science Blogging: The Essential Guide
“This collection of essays and tips, wisdom and insight on science blogging should be considered a must-read. From its all-star editors to its remarkable contributors, Science Blogging: The Essential Guide offers a range of information suited to everyone from those curious about starting a blog to practitioners looking for ways to improve. The word ‘essential’ is often overused but in this case, it suits perfectly.”
—Deborah Blum, director of the Knight Science Journalism program at MIT and author of the Poison Pen blog for The New York Times
“Want to learn how to launch a blog, nurture an audience, and—gasp—get paid for it? Read this book. Everyone, from neophyte to veteran, will learn from the Who’s Who of science blogger contributors.”
—Ivan Oransky, cofounder of Retraction Watch
“Once upon a time, science blogging was imagined to be a distraction from the serious business of Real Journalism™. Now it is journalism, and much more besides. This new collection offers a well written, rigorous, and timely atlas to its diverse approaches and best practices. Aspiring and veteran bloggers alike, take note: good stuff here.”
—Thomas Levenson, director of MIT Graduate Program in Science Writing and author of The Hunt for Vulcan
“Like the medium it covers, Science Blogging is by turns pragmatic, charming, wide ranging, and sharply argued. This is the guidebook science blogging deserves, and that every science blogger needs to read.”
The Science Blogging pages are an editorially independent project hosted by The Open Notebook.