Good Beginnings: How to Write a Lede Your Editor—and Your Readers—Will Love

Well begun is half done. Scratch that—no clichés. Um. Just as breakfast is the most important meal of the day, the beginning is the most important part of a story. Snore. And that first bit isn’t even true. But the second part is. So what’s the secret to writing an effective lede? Here are four editors on ledes they love and why they love them, and the writers on how they did it.