Journalist Brooke Borel had written numerous stories about the science of genetically modified organisms when she stumbled upon a strange discovery about a plant scientist, Kevin Folta, who’d been promoting GMO science on a podcast he produced under the pseudonym Vern Blazek. He insisted that guests and listeners understood his intent, though he’d never disclosed that the Blazek character was fictitious, even after he used both his real and his fake identities to interview himself on the show.